# RunThrou Press Kit

> Downloadable press kit for journalists, editors, podcasters, and partners writing about **RunThrou** and the AI agency space.

**Live page:** https://runthrou.aexien.in/press
**Maintainer:** hello@runthrou.com
**Last updated:** 2026-09-02

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## What's in this kit

| File | Purpose |
| --- | --- |
| `README.md` | This file — orientation, usage rules, contact info |
| `boilerplate.md` | Pre-approved company boilerplate in 50 / 150 / 300 word versions |
| `logo.png` | _(placeholder — to be added)_ Primary wordmark on transparent background |
| `logo.svg` | _(placeholder — to be added)_ Vector source for print and high-density screens |
| `logo-dark.png` | _(placeholder — to be added)_ White / inverted variant for dark backgrounds |
| `founder-headshot.jpg` | _(placeholder — to be added)_ Ayush Dwivedi, Founder & Technical Director |
| `brand-colors.md` | _(placeholder — to be added)_ Ink, paper, and accent hex values with usage notes |
| `screenshots/` | _(placeholder — to be added)_ Product screenshots for editorial use |

> The download button on `https://runthrou.aexien.in/press` points to this directory. If you bundle a `press-kit.zip`, drop it here and update the link in `press.html` to `/press/press-kit.zip`.

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## How to use this kit

1. **For articles and bios** — use the boilerplate from `boilerplate.md`. Pick the length that fits your word-count budget. Do not paraphrase the 50-word version; the wording is approved.
2. **For logos and marks** — use `logo.svg` for everything digital. Use `logo.png` (3000 px wide or larger) for print. Do not alter the color, rotate, or stretch the mark. Maintain clear-space equal to the height of the "r" in "runthrou" on all sides.
3. **For founder photos** — use `founder-headshot.jpg` with credit: _Photo courtesy of RunThrou_.
4. **For quotes** — quotes are pre-approved. See the **Quotes** section on the live press page (https://runthrou.aexien.in/press#quotes). Do not paraphrase quotes.
5. **For fact-checking** — refer to the **Key facts** section on the live press page.

If you need something not in this kit (executive headshot, office photo, customer logos, additional product screenshots, custom data points), email **hello@runthrou.com**. We respond within 24 hours on business days.

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## Rules of the road

- Do **not** modify the wordmark, alter brand colors, or place the logo on busy backgrounds without contrast.
- Do **not** use the wordmark in headlines or sentence case.
- Do **not** imply endorsement by RunThrou without written permission.
- A courtesy link back to https://runthrou.aexien.in/press is appreciated.

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## Contributing to this kit (for the team)

> **For future contributors:** Drop the logo PNG, logo SVG, founder headshot JPG, and brand assets into this directory. The `press.html` download link points here. Once you upload a real asset, update the placeholder row in `README.md` so journalists can see the file is live.

When adding a new asset:

1. Save it to this directory with a lowercase, hyphen-free filename (e.g. `logo.png`, not `Logo Final (1).PNG`).
2. Add a row to the **What's in this kit** table above describing the file and what it is for.
3. If the asset replaces a placeholder, delete the placeholder row from the table.
4. If you change the canonical download target (e.g. a new `press-kit.zip`), update the link in `D:\agency\press.html` (search for `/press/README.md`).
5. Bump the **Last updated** date at the top of this file.

When updating boilerplate:

- Keep the **factual claims** synchronized with the live press page at https://runthrou.aexien.in/press.
- The 50-word version is the source of truth — the 150- and 300-word versions must be supersets, not rewrites.

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## Contact

- **Press email:** hello@runthrou.com
- **Phone / WhatsApp:** +91 80054 07735
- **Site:** https://runthrou.aexien.in/press
- **Languages:** English, Hindi
- **Response time:** within 24 hours on business days

_Copyright (c) 2026 RunThrou. All rights reserved._